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“I have to admit, my first experience was like, ‘What the fuck?’” says 26-year-old Becky Licu, who with Cattani co-owns Barfly Promotions, a company that works with Fernet-Branca. “I wasn’t prepared for something like that.”

“It’s an acquired taste first and foremost, like coffee or wine,” says Hobson’s Choice General Manager Chris Dickerson. “First time you have it is like, ‘Argh! This is absolutely horrible.’

— The Myth of Fernet - News - SF Weeklypage 1 - SF Weekly

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